From the point of the view of the true Islam, using appropriate advertisement to achieve purposes is important and the main duty of the prophet (peace of Allah be upon him and his descendants) and the prophets of God was such a thing.
Quran is a true preacher as Quran itself expresses and it trains the best way of practical preaching to its followers through different ways. This book is the most reliable inspiring source of believers as it is kept from distortion and conspiracy. In the current era, the venomous and satanic advertisement of the world of blasphemy has limited the advertisement of exalted.
Heavenly morality
Quran is a bountiful book and the infinite fountain of God. Following its trains guarantees the perfection and bliss of human and it will make persons become honored in the world and the afterlife.
One of the Surahs of Quran based on moral principles is the sacred Surah of '' Hojurat''. If the trains of this Surah are done in the society properly, most of bad behaviors will be eradicated and rules will be present in the society.
It is the fifty ninth Surah of Quran and it is called '' Hojurat'' due to the existence of the word '' hojurat'' in the fourth verse.
The general content of this Surah is: obeying the prophet and not surpassing him, avoiding ridiculing others, abusing, officiousness and backbiting others, recommendation to brotherhood, fair intermediate and public mobilization against rebellious persons, emphasizing on obeying parents, the expression of fairness as the pivot of the society and the faithfulness of the society of the Muslims toward God and his prophet.
Jihad has a special prominence and an exalted position. This necessary affair of God is considered as a pillar and the secret of the growth and the power of the Islam. War and Jihad include pillars that found the structure of campaign. One of the most prominent pillars is the forces of human; therefore, it was constantly paid attention by governments and armies during the history. They tried to employ the best and most qualified forces in the organization of the army and improve the level of their quality and efficiency with different general and specialized trains.
The word '' Tavala'' meaning the acceptance of the velayat( guardianship) of God and his selected persons and the word '' Tabara'' meaning hate from the velayat( guardianship) of Satan are trains that have a special importance in the sacred religion of the Islam. In other words, these two concepts subsume faith in God and they become meaningful together. Therefore, having velayat (guardianship) toward the Olia (Imams and prophets) of God should be accompanied with hating the followers of Satan. In fact, it is meaningless that a person accepts the velayat (guardianship) of God and his olia (Imams and prophets), but he or she does not hate his enemies because loving two opposite things is impossible.
The matter of the life after death is one of the main and old worries of human and this matter is as long as life span as each person has understood that death is a fact and there is no way to escape from it and we have to accept and get along with it. Resurrection and the world after death are the necessities of all of the religions.
Belief in resurrection and tendency toward the afterlife are the greatest factors of the success and progress of the Muslims because belief in the resurrection is only force that subdues the breath of rebellious persons against crimes and sins and prevents a devout person from corruption and deviation so that the environment and the community can become full of intimacy, comfort and security.
One of matters that are emphasized in the religion of the Islam involves religious jurisprudence rules and paying attention to the orders and the prohibitions of God because persons have to accept the rules of God in order to foster their talents and abilities and to achieve desirable perfection.
Moreover, moral rules should be emphasized in the Islam because there is a close relationship between religious jurisprudence rules and moral rules. In other words, each rule influences the other one. For example, fasting is one of necessary rules in the Islam and all of the Islamic religions have accepted it as a necessary affair in the religion. As it has been said in the narration, fasting is one of basics of the religion. This rule of God has a lot of effects on the social and personal life and the afterworld.
It is confirmed in this verse that there is a reliable relationship between fasting and belief in God. In other words, a Muslim that fasts strengthens his or her belief in God. This belief in God provides a ground that persons can benefit from the customs and the secrets of this rule of God. Relationship between fasting and thanking or relationship between fasting and bliss is referred in other verses; each one expresses this reality that there is a deep and close relationship between them.
This reality can be understood from relationships between religious and moral rules that first, these two rules have mutual effect on each other and are related to each other. Second, there are kinds of necessities and obligations in both of them. Consequently, both of them have crucial roles in the happiness and the perfection of persons.
As a general, it can be said that Quran determines religious jurisprudence rules according to the benefits and the disadvantages of actions and their effective results on the promotion and the growth of the personality of human and has considered them obligatory and has considered the effects of these rules the formation of moral affairs. Moreover, we can insist on this claim that most of moral affairs are considered as the purposes of jurisprudence. Paying attention to most of the verses of Quran, we can understand that Quran emphasizes on this belief.
The effect of praying on the formation of moral values:
In this part, it is appropriate to refer to a deep relationship between prayer and most of moral affairs. Praying includes rules, customs and secrets and each one includes a lot of matters and discussions. Paying attention to the effects of praying, we can understand this important point that praying has a crucial role on training the soul of human and helps human to get closer to God. Moreover, it gets persons away from vices such as vanity and jealousy, strengthens the soul of human and saves human from the temptations of Satan. Praying also strengthens the modesty and humility of human and promotes their religious and spiritual position. All of these effects have been mentioned in verses and narrations. This important matter can be understood from these effects that praying as an important obligation has an important role in growing virtues and avoiding vices.
But we can claim that morals and religious values are effective in improving culture, providing good relationships among persons in the society and modifying their relationships as much as it provides a ground to implement religious and legal obligations such as devotions, trades and social rules.

In fact, the society without moral principles separates from social and personal personality of human and can never recognize its responsibilities properly and follows them. Hence, Quran obliges a Muslim to fulfill obligations and considers giving them up the cause of deprivation of happiness and bliss. Quran has such rules in relation to morals and emphasizes on moral rules such as religious jurisprudence rules and law rules so that the society of human moves in the path of happiness decently and achieves desirable perfection.

Of course, if most of moral problems are not surveyed legally, its reason is not that human does not have any responsibilities against them, but its reason is that spiritual matters are different from the area of social and law obligations; hence, Quran expresses that society that follows law and jurisprudence obligations and responsibilities as well as moral ones achieves happiness. Hence, we should deal with both of rules so that we can achieve happiness and bliss.
In fact, the mission of the prophet (peace of Allah be upon him and his descendants) is the combination of these two kinds of rules as well as training book, wisdom, refinement and purification. A person can achieve bliss and happiness with this purification.
Following law and jurisprudence rules that God and his messenger issue leads human to happiness and bliss.
In relation to the philosophy of the religion and the rules of God such as prayer, fast, Hajj, admonishing fellow believers to do right and to avoid sin, khoms, zakat and so on, it is appropriate that an important point should be mentioned; when he or she chooses a religion, he or she should accept its rules and regulations because each religion is defined along with its rules and regulations. Therefore, if someone benefits from the name of the religion and call himself or herself with name of the religion, he or she will be called with name of the religion apparently. In fact, we cannot call him or her a religious person. For example, a real Muslim is a person that not only accepts the Islam, but also accepts its rules and tries to act all of rules. He or she is like a person that has entered an organization and has been evaluated. Therefore, he or she should accept its rules and should not act and do any things with his or her desires. Before he or she entered there, he or she did not have to obey its rules because its rules did not include them. But when he or she accepts to work there, if he or she uses its benefits and advantages, he or she should respect its rules and follow them. If he or she is more organized and conscientious and work more than a due time, he or she is granted more reward. But if he or she is not dutiful in his or her job, he or she will be fired after several warnings and will not use from its benefits.
In relation to the philosophy of the religion and the rules of God such as prayer, fast, Hajj, admonishing fellow believers to do right and to avoid sin, khoms, zakat and so on, it is appropriate that an important point should be mentioned; when he or she chooses a religion, he or she should accept its rules and regulations because each religion is defined along with its rules and regulations. Therefore, if someone benefits from the name of the religion and call himself or herself with name of the religion, he or she will be called with name of the religion apparently. In fact, we cannot call him or her a religious person. For example, a real Muslim is a person that not only accepts the Islam, but also accepts its rules and tries to act all of rules. He or she is like a person that has entered an organization and has been evaluated. Therefore, he or she should accept its rules and should not act and do any things with his or her desires. Before he or she entered there, he or she did not have to obey its rules because its rules did not include them. But when he or she accepts to work there, if he or she uses its benefits and advantages, he or she should respect its rules and follow them. If he or she is more organized and conscientious and work more than a due time, he or she is granted more reward. But if he or she is not dutiful in his or her job, he or she will be fired after several warnings and will not use from its benefits.