It was chosen as the cultural capital of the Islamic world in 2005 and then became famous among the Islamic countries more than ever before. It has attracted many tourists.
It is the most important city across the country with many handicrafts such as etching, inlaying, cashmere etc.Visitors who are interested in Persian souvenirs can almost prepare all their handicrafts at the side of Naghshe Jahan Square and its ancient market.
Among the Isfahan sweets and confetti the most popular ones are Gaz and Poolaki; its main local food is “biryani" (Brioni) which is travelers and tourists most favorite dish. It is made of fat and meat and is available almost everywhere in Isfahan.
Its major historical monuments belong to the Safavid dynasty and the most important tourist areas are located on the banks of Zayandehrood River.
Ali Qapu Pavilion, Sheikh Lotfollah Mosque, Imam Mosque (Shah mosque),Vank Cathedral, Menar Jonban (Shaking Minerats), Chehelsotoon Palace, the Palace of Eight Paradises, Chahar Bagh (four Gardens), fire temple, old cemetery of Takhte Foolad, ancient market, Jahan Square Baghe Parandegan (birds garden) , Khaju Bridge, Shahrestan bridge, and Si-o-Seh Pol (The Bridge of 33 Arches) also called the Bridge of Allahverdi Khan are among its most important landmarks and historical sites.